T.E.A.M – STRATEGY FOR CONTENT CREATION
I came across this training memo yesterday during an article I was reading and it occurred to me that we can implement this into website content planning.
Target : Once we have a subject to write about we need to identify who we will target with the article.
Engage: Engagement of our content is vital so yes we need to define our message we are trying to get across in our written pieces.
Attract: Accessing the right people, again this is important as we want to target the correct people with an interest to the Niche chosen websites are about.
Maximise: making the most effective use of our written content to drive the Niche audience to the target sales page.
T.E.A.M !!! hope this helps with your writing strategy!!